We only collect User or Customer information as required to conduct our business & to enable us to provide the best services to you. We do not sell or rent this information to third parties.

User or customer information (as defined above) will be used as described below:

• User & Customer information will be sharable with only with those subsidiaries, affiliates & partners who are also involved in delivering the service & exclusively to enable them to deliver the services or fulfil the order or requirement from you. Those entities & affiliates may not market to you as a result of such sharing unless you explicitly opt-in.
• We will also need to share some or all of your information as governed in the case of acquisitions by or mergers with other business entities.
• We use some of the User & Customer information defined above to understand customer behaviour & thus offer better & more relevant experiences to you. We use certain information in an aggregated form across users to compile statistical & demographical profiles for our business & marketing activities.
• We use this information to inform you about offers & deals, new launches, information about products you have purchased, order & shipping status, as well as other promotional & informational content. We will always provide you the option to opt-out of such services.
• Cookies would be used to provide a customized experience to our Users such as identifying recently viewed items (of interest to the user) as well as implementing wish list & cart features.
• We use session log & traffic flow information to understand how users are interacting with our site & to make improvements. This will also be used by us to understand & analyse customer preferences, buying patterns & behaviour at an aggregate level.
• We use IP address, traffic sources, user navigation across the site, browser & OS information etc. to measure overall site performance in terms of number of users, user engagement, time spent by users on the site etc.
• We will also need to use User or Customer information in case required in aspects such as legal disputes or other legal processes; to comply with any statutory or regulatory requirement; to troubleshoot problems; to detect & protect against error, fraud & other criminal or illegal activity; to collect fees owed; to enforce our terms & conditions; to prevent abuse of our services & to prevent violation of the rights of third parties, other users or the general public